Amazon isn’t exactly known for top-quality audio products, but it’s released its fair share of speakers, and now its second pair of earbuds. The Amazon Echo Buds (2nd Gen) is by no means an audiophile product, but the end result is pretty good. Bose, on the other hand, is known for its vast collection of consumer audio products. While its noise cancelling earbuds aren’t exactly audiophile material, they’re still pretty high-end stuff. Let’s see how the new Amazon Echo Buds (2nd Gen) compare to the Bose QuietComfort Earbuds.

Editor’s note: this versus article was updated on August 4, 2021, to address an FAQ about the Sony WF-1000XM4.

Bose QuietComfort Earbuds vs Amazon Echo Buds (2nd Gen): Fit and hardware

The Bose QuietComfort Earbuds noise cancelling true wireless earbuds rest next to the closed charging case on a wood surface.

You can quickly switch between devices if you download the Bose Music app.

Upon first glance, you’ll notice that the Bose earphones are bigger than the Amazon earphones. The Bose QuietComfort Earbuds definitely draws a bit of attention, but the StayHear Max wing tips stabilize the fit very well. If the earbuds happen to get whacked out of your ears and splash into a puddle, they might just be alright, thanks to their IPX4 rating. The charging case is equally bulky, but at least it has LED battery indicators and a button for initiating Bluetooth pairing.

See: What makes a good pair of in-ears?

The design of the Amazon Echo Buds (2nd Gen) is much less obtrusive. The buds themselves are circular and relatively plain, and also have an IPX4 rating. They come with three ear tip options and three rubber ear stays that press against the inside of your outer ear to help with stability. Amazon also claims to be doing its best to mitigate the environmental impacts of production. The Echo Buds’ black case is made of 21% post-consumer recycled plastics. Both the Echo Buds and QuietComfort Earbuds are operated via on-ear touch controls.

Which Bluetooth codecs do each pair of earbuds support?

A person holds open the case to the Amazon Echo Buds (Gen. 2), while it attempts to connect to a phone.

Be sure to download the Alexa app before connecting your buds to your phone if you want all the features to work.

The Bose QuietComfort Earbuds and Amazon Echo Buds (2nd Gen) both support the SBC and AAC Bluetooth codecs. This is great for iPhone users, but the lack of aptX support means Android users may not have as pristine a listening experience as they’d desire. These two buds differ by the Bluetooth version they support—the Bose earbuds support Bluetooth 5.1 and the Echo Buds support Bluetooth 5.0. This just makes the QuietComfort Earbuds a little more energy-efficient and improves location tracking.

Connecting the Amazon Echo Buds (2nd Gen) is best done through the Alexa app. While some people may balk at the idea of letting Alexa into their lives, the smart assistant integration is certainly the best offering of the Echo Buds. If you don’t see yourself joining the Alexa lifestyle, we’d definitely recommend going with the Bose QuietComfort Earbuds instead. Otherwise, download the app and it will prompt you to connect the Echo Buds.

See also: Best true wireless earbuds

The Bose buds also have an app for streamlined connectivity, and you can use it to seamlessly switch between your source devices (this is as close as you’ll get to Bluetooth multipoint). The connection of the QuietComfort Earbuds’ Bluetooth is strong across its 9-meter range regardless of if you’re inside or outside. The Amazon Echo Buds (2nd Gen) has a much shorter wireless range of about 6.1 meters. Amazon’s earbuds also lack easy device switching, and you’ll have to disconnect it from each device before pairing it with another.

The Amazon Echo Buds (2nd Gen) has full Alexa integration

A woman wears the Bose QuietComfort Earbuds noise cancelling true wireless earbuds.

The Bose QC Earbuds are quite a bit larger than the competition.

With the Amazon Echo Buds (2nd Gen) you get all the Alexa functionality of an Amazon Echo speaker, and additional software features as well. You can control your smart home devices, call your friends and family with other Alexa devices, and shop on Amazon with just your voice. In addition, the Alexa app has tools like a custom equalizer, a device locator, and an ear tip fit test to make sure you’re getting the most out of your earbuds. You’ll also be able to customize your buds’ wake word, touch controls, and ANC settings. The Echo Buds support mono listening and automatic ear detection with either earbud.

With the Bose Music app, you can also personalize the QuietComfort Earbuds a bit, though not to the extent of the Echo Buds. The app lets you reconfigure touch controls, and adjust ANC and transparency mode settings. Only the right earpiece supports mono listening, but both earbuds have auto-pause and auto-resume functionality. The QuietComfort Buds also has sidetone audio during phone calls which allows you to adjust your monitoring volume to make sure you don’t end up screaming through the mic. The Bose earbuds also can connect you with your smartphone’s assistant.

Which pair of earbuds has better battery life?

An aerial view of the Amazon Echo Buds (Gen. 2) in grey.

Though nondescript, the Amazon Echo Buds (Gen. 2) are unmistakably an Amazon product at a glance.

When we tested the battery life of the Amazon Echo Buds (Gen. 2), we found that it lasted 4 hours, 42 minutes, which is pretty average for true wireless earbuds. Its case also holds an additional 10 hours of juice. The Bose QuietComfort Earbuds has a bit of a leg up on the Echo Buds, with battery life clocking in at 5 hours, 29 minutes. It’s not common, however, for anyone to listen to their earbuds for more than two hours at a time, so you probably won’t notice this difference much. The Bose case also holds an additional 12 hours of charge.

If your battery does run out, both the Bose QuietComfort Earbuds and the Amazon Echo Buds (2nd Gen) can give you 120 minutes of listening time with a 15-minute quick charge. Both earphone cases charge via USB-C or a Qi-wireless charging mat, though wireless charging functionality will add $20 to the Amazon Echo Buds (2nd Gen) price.

Bose QuietComfort Earbuds vs Amazon Echo Buds (2nd Gen): Active noise cancelling

The Bose QuietComfort Earbuds noise cancelling true wireless earbuds rest outside of the charging case on a table and in front of a stack of books.

If you don’t care for custom equalization offerings, the Bose adaptive EQ is great and makes the QC Earbuds an easy device to use.

When earbuds are named QuietComfort, you’d expect them to cancel noise extremely well, and luckily they do. The Bose Music app brings 10 levels of noise cancelling to the Bose QuietComfort Earbuds, which increase in intensity the higher you go. Turning the earbuds onto level one will activate maximum transparency mode, so you’ll be able to hear the world around you. This is a nice safety feature since you’ll be able to hear your music but also won’t miss it if someone is trying to talk to you. If you bring the ANC level up to 10, you won’t be able to hear much of anything from your surroundings—Lily found that the buds all but silenced her stationary bike equipment.

A plot showing the isolation and active noise cancellation of the Amazon Echo Buds (Gen. 2).

Isolation and noise cancellation are quite good with these earphones, and among the best at the sub-$200 price point.

However, the excellence of the Bose QuietComfort Earbuds’ active noise cancelling is not to say that the Amazon Echo Buds (2nd Gen)’s ANC is bad—quite the contrary. These earbuds do a great job of quieting low-frequency sounds like airplane or car engines. Thanks to the selection of ear tips and ear stays, it’s easy to get superb passive isolation from these buds, which will mitigate higher frequency sounds too. No active noise cancelling is going to be great at dulling unexpected noises like people speaking, but passive isolation created by a sealed ear canal does a decent job at that.

Ultimately, noise cancelling performance is highly variable when it comes to in-ears, and to get the most out of it, you need to find the best fit for you. This is where the Echo Buds (2nd Gen) really shines with its ear tip fit test. Bose’s earphones may prove more comfortable, but the Alexa app gives you immediate feedback regarding the fit and passive isolation. Something that you don’t get with the Bose Music app.

Hold up! Something’s missing:

This section is typically where we display both noise cancelling charts to show you exactly where the ANC shines and where its deficiencies lie. Unfortunately, we’ve hit a technical snag in our testing. To combat this, we’ve purchased a Bruel & Kjaer 5128 test fixture (and the appropriate support equipment) to update our testing and data collection. We will update this review (and many others!) once we’re able with improved sound quality measurements and ANC performance plots. These will be made obvious by an announcement explaining the change, and a new chart aesthetic.

Thank you for bearing with us, and we hope to see you again once we’ve sorted everything out.

Which earphones sound better?The Amazon Echo Buds (Gen. 2) and their several ear sleeve options.

If you’ve performed the fit test to find the right ear sleeve sizes, these earphones aren’t going anywhere you don’t want them to. Sound quality depends pretty directly on how well earbuds isolate and cancel out environmental noise, but let’s assume you’re listening with each pair of buds in a quiet house.

The sound signature of the Bose QuietComfort Earbuds is relatively normal for a pair of consumer headphones. It amplifies bass frequencies a fair bit and gives a little boost to upper-midrange frequencies too. Where the bass emphasis on its own might drown out vocals, the boost in the higher tones helps make up for it. Unfortunately, the Bose Music app does not include a customizable equalizer, but its Active EQ feature automatically boosts the lows and highs of your media so it sounds good at any volume setting. However, you can’t actually turn it off.

There aren’t many dramatic differences between sound signatures of the Bose QuietComfort Earbuds and the Amazon Echo Buds (2nd Gen). The Echo Buds slightly boosts bass frequencies and higher frequencies, though not to as dramatic an extent as the Bose buds. Amazon’s buds also have a more dramatic dip in the midrange frequencies, which detracts somewhat from vocal clarity. It’s okay if you don’t love this because the Alexa app affords a decent amount of control over the equalizer.

Are the Bose QuietComfort Earbuds or Amazon Echo Buds (2nd Gen) better for phone calls?

A cat paw reaches for the Bose QuietComfort Earbuds case as a woman inserts it into her pants pocket.

Even cats are fans of the Bose QuietComfort Earbuds.

The microphone system on the Bose earbuds is pretty impressive. It actively cancels environmental noise to help improve its already good speech clarity. The people you call on the phone with the QuietComfort Earbuds might find your voice clipping, which is when the audio input is too loud and distorts, but it’s not a huge problem.

The Amazon Echo Buds (2nd Gen) microphone array is also fine. It will get you through your phone calls and you shouldn’t have major issues with it, but we wouldn’t recommend it for important business calls. You don’t need to take my word for it, though: check out these mic demos and let us know which one you think sounds better.

Bose QuietComfort Earbuds microphone demo:

Amazon Echo Buds (2nd Gen) microphone demo:

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Should you buy the Bose QuietComfort Earbuds or the Amazon Echo Buds (Gen 2)?

The Bose earbuds are considerably more expensive than the Echo Buds—more than double the price, in fact. This alone is reason enough to pick the Amazon Echo Buds (2nd Gen), but there’s more to it. The Alexa app brings a seemingly endless list of software features, and the earbuds specs either line up with the QuietComfort Earbuds or come very close. Anyone will appreciate the attention Amazon paid to the Echo Buds (Gen 2)’s fit since it helps its ANC and sound quality shine.

Amazon Echo Buds (2nd Gen) with wireless case
All prices listed in USD unless otherwise specified. Prices may change over time, and vary by region. Unfortunately, we cannot list Amazon prices on the site, as they vary greatly by currency.

The Bose QuietComfort Earbuds is still a good pair of earbuds, if you’re willing to foot the hefty bill. It has a lovely sound signature and its ANC performs well. If you’re not a fan of Alexa but still want some cool software features, the Bose buds can serve as a happy medium. The microphone is pretty decent for a pair of true wireless earbuds, and the battery life is also a bit better than the Echo Buds.

Bose QuietComfort Earbuds
All prices listed in USD unless otherwise specified. Prices may change over time, and vary by region. Unfortunately, we cannot list Amazon prices on the site, as they vary greatly by currency.

Read next: Bose QuietComfort 35 II review

Frequently Asked Questions

Should I get the Sony WF-1000XM4 instead?

The Sony WF-1000XM4 is one of our favorite true wireless earbuds available on the market, but comes with a hefty price tag. If you don't need the best ANC or most advanced features, the Bose QuietComfort Earbuds or Amazon Echo Buds will suit you just fine.