SoundGuys is a completely independent site, and has no direct association with any of the manufacturers or companies we cover. We don’t accept payment for coverage, and our opinion and analysis are the product of our years of experience in reporting on the consumer audio technology industry.
How we choose what to cover
Audio technology is a well-established publishing entity, and the industry is booming. While there’s a lot of hyperbole out there, SoundGuys is here to cut through that. The prose may not be as exciting on our site as it is on press-release mills and “tech-as-entertainment” channels, but it’s not meant to be. We’re journalists with the credentials to prove it.
If you want the facts, that’s what we’re here to discuss. If you want hype and filler, keep moving.
We don’t sell headphones or other audio equipment, and our writers maintain complete editorial independence from our advertising department. Under no circumstances do our writers benefit from advertising deals, positive coverage, or “hit pieces.” We live to cover the audio industry in an informed manner, without bias or compromised ethics.
In that light, our writers are paid for their content generation and nothing else. What that content is, or what it contains is directed by the Executive Editor, and not influenced by our advertising efforts. Our writers are not permitted to accept payment from manufacturers they cover, nor are they permitted to accept gifts of excessive value. Writers are also not allowed to remain in the employ of entities that could cause a conflict of interest. Violation of these terms will incur disciplinary action, up to and including termination.
Should any of our published articles contain factual inaccuracies or be found to have breached our ethics policy, we will remove the offending content and issue an update. Above all else, we strive to provide unimpeachable information for our readers to make their purchasing decisions.
If something doesn’t violate our ethics policy, but doesn’t pass the “smell test,” we reserve the right to consult outside help to address the issue. We don’t currently employ an ombudsman, but that doesn’t prevent us from exploring that option in the future.
SoundGuys.com allows anonymous commenting, but we do check and review every post on our articles.
We reserve the right to delete or modify specific comments if we perceive them to be inflammatory, intended to mislead (“fanboying” falls under this category), offensive, hateful, useless, or spam related. Personal attacks—no matter who they’re directed against—will not be tolerated.
We fully support and appreciate our commenters, and want to facilitate a positive culture. Repeat offenders and confirmed “astroturfers” will have their IP address blocked. We aspire to be a great place to engage other consumer audio fans, so get commenting!
Review Units / Samples
While we make every effort to secure devices with our own money, we sometimes receive devices from the manufacturers (or PR agencies that represent them) before we are able to actually buy the device. Please understand that we are often under embargo, meaning we agree not to publish any information on it until an agreed upon date and time.
We do not keep these devices, and often return them within a specific period of time. For the ones we are instructed to keep, we always give them away—in a random drawing, or to a worthy cause. Pursuant to our gifts policy, no writer is allowed to keep, sell, or gift products.
We often partner with companies and other organizations to give stuff away to you, our readers. Said giveaways do not in any way constitute endorsement towards whatever company we are partnering with. All the guidelines for our giveaways are made clear, and must be followed in order for you to qualify as an entrant for said giveaway.
We have a rather odd relationship with advertisers on SoundGuys, and they are not our main source of revenue. Rather, we make the lion’s share of our money through referral programs. When you click on a “Buy Now” link on our site, if you decide to buy that product, we make a small percentage of that purchase. Those links are generated independently of editorial, and our editorial content is not influenced by advertisers or affiliate partnerships.
SoundGuys.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. These links operate the same as all referral links on SoundGuys.com. If you use one and buy something, then Amazon will pay SoundGuys.com a percentage of the sale amount.
However, it should be made clear that we’ve made this arrangement with retailers and not manufacturers. There is no incentive—financial or otherwise—for us to prefer one product over another. If you’re dissatisfied with what we recommended and you return the product, we don’t see any money from it. Our continued financial success depends on making the best possible recommendations, and your satisfaction with the products we recommend.
Our company has its own advertising team responsible for selling ads and establishing referral partnerships. Our editorial staff may not interact with the sales or marketing teams of companies, or advertisers that offer products that may be reviewed by us. We do not accept money or other consideration from companies as a condition or incentive to write a review or story—favorable or unfavorable—on SoundGuys.
Advertisers don’t ask us to cover their products, and we don’t comment about their ads. Our policies do not permit placements of native advertising on SoundGuys. All reviews and other content on SoundGuys are based on our editorial discretion, and not based on the desire of any company, advertiser or PR firm.
We do, however, reserve the right to partner with manufacturers on consumer education pieces and other features. We will clearly mark any sponsored content (videos, animations, etc.) shown on SoundGuys as an advertisement, even if it’s not an endorsement of a particular product.
Our Promise to You
We will always conduct ourselves in a professional manner. We live to serve you with the freshest and best content, hard hitting editorials, videos, event coverage, recommendations and much more.
We want you to be able to confidently make your next purchase, with knowledge imparted onto you by industry professionals. Research can be a pain, but we can take the guesswork out of your experience, and provide you with as much information as possible.