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Apple AirPods Max vs Bose Noise Cancelling Headphones 700

Bose and Apple go toe-to-toe in this noise cancelling headset showdown.
December 16, 2022
A blended image of the Apple AirPods Max and Bose Noise Cancelling Headphones 700.

The Apple AirPods Max made waves in the consumer audio world, not because it’s necessarily groundbreaking, but rather due to its price. Consumers expect pricey products from Apple, but the company may have pushed the envelope too far with its $549 USD headphones. We’re pitting the Apple AirPods Max against the Bose Noise Cancelling Headphones 700 to see which top-notch headset is worth your while.

Editor’s note: this article was updated on December 16, 2022, to update formatting, and include the Sony WH-1000XM5 and Sennheiser MOMENTUM 4 Wireless as alternatives.

Apple AirPods Max vs Bose Noise Cancelling Headphones 700: Which headset has the better build and fit?

The Bose Noise Cancelling Headphones 700 rest on a tree stump.
The Bose Noise Cancelling Headphones 700 features touch panels, whereas the AirPods Max uses tactile controls

Both the Apple AirPods Max and Bose Noise Cancelling Headphones 700 feature over-ear designs. Bespectacled listeners can listen for hours at a time with either headset, but the AirPods Max ear pads are plusher and the Bose Headphones 700 are significantly lighter (254g compared to 384g). Neither headset compares to the Bose QuietComfort 35 II or Bose QuietComfort 45 when it comes to all-day comfort, though.

Bluetooth CodecsWired connectionBattery life (ANC)ControlsSoftwareWeightCharge port
Apple AirPods Max
Bluetooth Codecs
Wired connection
Yes (requires special cable, or adapter)
Battery life (ANC)
20 hours
Tactile, and automatic ear detection sensors
Charge port
Bose Noise Cancelling Headphones 700
Bluetooth Codecs
Wired connection
Battery life (ANC)
21 hours, 25 minutes
iOS and Android
Charge port

Apple and Bose’s flagship headphones share futuristic, minimal designs with metal components. Neither Apple nor Bose engineered foldable hinges with their respective headphones, making both cumbersome for travel. Bose’s included carrying case is much more protective than the Apple Smart Case, which is required to power off the AirPods Max.

The Apple AirPods Max and its smart case on a white desk.
The AirPods Max Smart Case only covers the ear cups.

Bose’s zippered case fully protects the headset, while the AirPods Max Smart Case leaves the mesh headband exposed and vulnerable to rogue pens or keys any time you carelessly plop the headphones into your backpack. You can always buy a third-party case for either headset, and Bose even offers a Headphones 700 Charging Case. But when you’re paying top-dollar for headsets like this, you shouldn’t have to shell out more money for a sturdy case.

Bose offers you more direct control

ActionRight headphone
Two taps
Play/pause. Answer/end call.
Decline incoming call
Swipe forward/backward
Skip/previous track
Swipe up/down
Increase/decrease volume
Power, voice assistant, noise control
Customizable controls?
Yes, Bose Music app

Bose’s headset gives you much more control over your music than Apple’s. You can use the touch panels on the Bose Noise Cancelling Headphone 700 to control playback, volume, and more. You can even create gesture shortcuts, which the AirPods Max doesn’t allow. In a surprise move, Apple’s headset uses tactile controls exclusively. Rather than swiping on the large headphones, you must interact with the Digital Crown and Noise Control button.

ActionMedia controlsCall controls
Noise control button
Media controls
Toggle ANC and Transparency mode
Call controls

Headset: remove/wear
Media controls
Call controls

Digital Crown: rotate
Media controls
Adjust volume
Call controls

Digital Crown: one press
Media controls
Call controls
Answer/end call; answer incoming call and put current call on hold
Digital Crown: two presses
Media controls
Skip track
Call controls
Reject incoming call; answer incoming call and end current call
Digital Crown: three presses
Media controls
Previous track
Call controls

Digital Crown: hold
Media controls

Call controls
Reject second incoming call
Customizable controls?
Media controls
Yes, ANC toggle only
Call controls

Both headsets support direct voice assistant access, but it’s limited. If you have the Apple AirPods Max, you can only Siri hands-free, while Bose is tied to Amazon Alexa hands-free voice services.

What Bluetooth codecs does the Bose NCH 700 and Apple AirPods Max support?

The Apple AirPods Max and Bose Noise Cancelling Headphones 700 both rely on Bluetooth 5.0 firmware and support just two Bluetooth codecs: SBC and AAC. In either instance, only iPhone owners benefit from consistent high-quality audio; Android still has trouble encoding the AAC codec depending on the hardware.

The Bose Noise Cancelling Headphones 700 onboard button controls.
You can reassign the multifunction button within the Bose Music app.

Connection stability is fine with either headset, but only the Bose Noise Cancelling Headphones 700 supports Bluetooth multipoint, so you can connect it to two sources at once. The multipoint performance, while a nice feature, isn’t perfect. The AirPods Max doesn’t support Bluetooth multipoint, and instead offers automatic source switching with compatible iOS devices. This is a seamless process that automatically detects media playback from the most recently active device.

Which pair of headphones is easier to set up?

It’s much easier to connect the AirPods Max to your iPhone than it is to connect the Bose Noise Cancelling Headphones 700 to an iPhone, though even that is a simple process. When you first power on the AirPods Max near your iPhone, a pop-up notification will ask permission to connect the headset. That’s all it takes. Connecting the Bose Headphones 700 to an iPhone or Android smartphone is a bit more involved, and requires navigating through the device’s Bluetooth menu.

Does the Bose Noise Cancelling Headphones 700 have better software features than the AirPods Max?

The Apple AirPods Max works best with Apple devices, specifically iOS and iPadOS devices. Even basic things like firmware updates are limited to Apple hardware. If you have an Android phone, you will need to borrow your friend’s iPhone just to keep this headset updated. iOS devices are also required for things like hands-free access to Siri, Adaptive EQ, and the ability to adjust the Noise Cancellation button. You can’t create a custom EQ profile though, even with an iPhone.

The spatial audio pop-up on an iPad Pro.
Like the AirPods Pro, these are compatible with Apple’s own Spatial Audio.

Apple released plenty of features for its AirPods headsets when it released iOS 14, among which was Spatial Audio. The AirPods Max supports Spatial Audio, which uses software to create a 3D effect. Apple encodes sound into objects that fly through the left and right channels at slightly different times, mimicking how we hear in the real world to create the impression of a direction. Apple pairs its software with sensors that facilitate dynamic head tracking and places you right in the middle of the action. It’s great if you consume a lot of videos while wearing headphones.

Benefits of the Bose Music app and Bose AR

The Bose Music app is available on the Apple App Store and Google Play Store, and operates uniformly on either system. You can use the Bose Music app to adjust noise cancelling intensity, remap the multifunction button, and create a custom EQ profile. If you don’t care to tinker, you can always fall back on Active EQ.

Bose Noise Cancelling headphones 700 pictured from above on a Huawei Matebook X Pro
The Bose Noise Cancelling Headphones 700 works on Android and iOS.

Bose’s headphone app also serves as a one-stop-shop for all of your favorite music streaming services, which rids the need to swipe through designated radio and music apps. It’s a hub for your Bose smart speakers and soundbars too: you can control multi-room playback, group speakers together, or listen to different playlists in different rooms.

The Bose Music app is also an access point for Bose AR, the company’s augmented reality platform that combines its audio peripherals with AR apps. You can take advantage of Bose AR through apps like Navisens NaviGuide AR, which provides audio-enhanced directions.

How does the AirPods Max battery compare to the Bose Noise Cancelling Headphones 700?

The Apple AirPods Max lasts 20 hours on a single charge with ANC enabled, while the Bose Noise Cancelling Headphones 700 lasts 21 hours, 25 minutes. We test battery life by subjecting each headset to a constant 75dB(SPL) output until their respective batteries deplete. Both headsets support quick charging: when you connect the Lightning cable to the AirPods Max for five minutes, it yields 90 minutes of playback. Doing the same over USB-C with the Bose Headphones 700 for 15 minutes yields 210 minutes of playback.

Does the Apple AirPods Max have better noise cancelling than the Bose Noise Cancelling Headphones 700?

A man wears the Apple AirPods Max and adjusting volume via the digital crown.
The Digital Crown is smooth and feels great for adjusting volume.

Bose might have introduced active noise cancelling (ANC) to the world, but the AirPods Max outperforms the Bose Noise Cancelling Headphones 700 in this metric.

The AirPods Max ANC technology nullifies background noise much more effectively than the Bose Headphones 700, rendering some midrange frequencies up to four times quieter. The AirPods Max also quiets low-frequency sounds more effectively than Bose’s headset. This frequency range is where you hear sounds like an airplane engine or the droning grind of the train during your commute.

Both headsets have good noise cancelling, but Apple undoubtedly takes the cake here. Apple’s stellar ANC performance is due to the fact that each headphone houses an H1 chip, Apple’s proprietary processor, which powers tasks like ANC. Apple’s headset also uses eight mics for its ANC, while only six of the eight mics in Bose’s headset are dedicated to ANC processing.

Bose vs Apple: Which headphones sound better?

The Apple AirPods Max in white on a coffee table next to a newspaper.
The headphones are built well and connect nicely to any iOS device.

By our objective measures, the Apple AirPods Max has a more consumer-friendly frequency response, while the Bose Noise Cancelling Headphones 700 pushes the upper midrange for a more revealing sound. The Bose Headphones 700 has fewer, less dramatic deviations from our Consumer Curve, and you can EQ the sound, which you can’t do with any AirPods.

The Apple AirPods Max has a slightly boosted sub-bass, and bass response that’s typical of most general-purpose headsets, but it deviates from the norm with its under-emphasized (relative to our house curve) upper midrange response.

A comparison chart of the Apple AirPods Max vs Bose Noise Cancelling Headphones 700 frequency responses, which shows the AirPods Max has a more consistent volume output across the frequency range (notably with treble sounds) compared to the Bose NCH 700.
The Apple AirPods Max (cyan) has a more consistent volume output across the frequency range relative to the Bose NCH 700 (yellow dash).

You can’t go wrong with either headset’s sound quality, but if we’re really splitting hairs, Apple has the better sound for most listeners, whereas Bose takes a more studio-like approach to sound here.

Can you use a headphone jack with Apple and Bose’s headphones?

Both headsets support wired audio playback, which should be good news if your library is full of FLAC files, or you subscribe to a service like Tidal HiFi or Amazon Music HD. Bose integrated a 2.5mm stereo input socket on its headset, which means you’ll really need to hang onto the included cord for wired use. However, Apple’s headphones force you to use a $35 USD Lightning-to-3.5mm audio cable, as well as a $9 audio dongle if your smartphone doesn’t have a headphone jack. Unfortunately there’s no way to send digital audio directly to the AirPods Max over a cable, even though the cables themselves exist.

Is the Bose Noise Cancelling Headphones 700 microphone better than the AirPods Max?

A man wears the white Apple AirPods Max while sitting in green chair.
The AirPods Max has a sturdy all-metal build.

Apple and Bose each have their own advanced microphone arrays jammed into their particular headsets. The AirPods Max reserves three microphones for voice pickup, two of which are shared with ANC; and the Bose Headphones 700 has four microphones for voice pickup, two of which are also shared with ANC.

Either headset is great for personal use, and perfectly fine for conference calls, but voice quality depends on your source device. In typical Apple fashion, the AirPods Max transmits the best audio quality when paired with an Apple device, but even then, your mileage may vary—the mic will sound best on the newest Apple device you have.

Apple AirPods Max microphone demo (Macbook):

Bose Noise Cancelling Headphones 700 microphone demo:

Which microphone do you think sound better?

5355 votes

Apple AirPods Max vs Bose Noise Cancelling Headphones 700: Which should you buy?

Unless you have an iPhone and a very flexible budget, the Bose Noise Cancelling Headphones 700 is a better buy. Sure, Bose’s Bluetooth headset lacks fancy features like Spatial Audio, but it supports important, simple features like a custom EQ module and configurable controls.

Bose Noise Cancelling Headphones 700Bose Noise Cancelling Headphones 700
Bose Noise Cancelling Headphones 700
Excellent ANC • Lightweight design • Rotable ear pads
If you want some of the best ANC you can get, Bose Noise Cancelling Headphones 700 have you covered.

Now, the AirPods Max is still very good noise cancelling headphones. Really, they’re nothing shy of excellent: noise cancelling performance is the best around, bar none, and the headphones sound great. But all of those features come at a cost, and one very few consumers can afford, or at least justify. Apple makes beautiful, reliable hardware and integrates all of its products into its ecosystem, but even the convenience of the AirPods Max may be hard for the most ardent Apple fan to swallow.

Apple AirPods MaxApple AirPods Max
Apple AirPods Max
One of the best ANC • 20-hour battery life • Well-built pads
A spectacular pair of headphones with best-in-class ANC
The AirPods Max wireless headphones offer best-in-class noise cancelling with twenty hours of battery life. They provide excellent frequency response and great audio features.

What should you get instead of the AirPods Max and Bose Headphones 700?

For the best of the best of noise cancelling headphones, the Sony WH-1000XM5 is where it’s at. It has amazing ANC, great sound quality with an in-app equalizer, and an outstanding microphone. It’s quite pricey, but it’s worth it. You can pick it up for $398 at Amazon. Its predecessor, the Sony WH-1000XM4, also features fantastic ANC, customizable sound, and a comfortable build. Microphone quality is very good, as is connection stability. Like the Bose Noise Cancelling Headphones 700, the Sony WH-1000XM5 and WH-1000XM4 support Bluetooth multipoint. You can get the Sony WH-1000XM4 for $299 at Amazon. If you want a more portable version of these headphones, check out the Sony WF-1000XM4 instead, which is available for $178 at Amazon.

If you aren’t satisfied with either pair of noise cancelling headphones, you’re in luck: we’re in the middle of ANC audio’s heyday. The next obvious option is the Bose QuietComfort 45, which does quite well against the Sony WH-1000XM4 headset. The Bose QC 45 has very good active noise cancelling that does a bit better than the Bose NCH 700, but the QC 45 boosts treble to an unpleasant degree. As of November 2, 2021, you can’t create a custom EQ for the QC 45 within the Bose Music app, but that could change with a future firmware update. If you want to get the QC 45, it’s available for $329 at Amazon.

Sony WH-1000XM4 headphones next to magazines on a wood bench
The Sony headphones have hinges so you can fold them to toss in your bag, and the earcups can rotate 90 degrees.

You also have the Shure AONIC 50 to consider. The microphone is very good for conference calls, and sound quality is stellar. Noise cancelling is quite good, but doesn’t outperform Apple, Sony’s, or Bose’s headsets. It’s available for $249 at Amazon. Shure’s headphones are arguably the most comfortable of the bunch, save for the aptly named Bose QuietComfort 35 II ($329.64 at Amazon).

If you’ve decided Bose, Apple, and even Sony’s offerings are a bit too rich for your blood, don’t worry. You have other options like the Sennheiser PXC 550-II, which has great sound and noise cancelling for the price ($339.95 at Amazon), and the newer Sennheiser MOMENTUM 4 Wireless, which has great sound quality and a whopping 56 hour battery life, which you can get for $279.85 at Amazon. There’s also a surplus of economical noise cancelling headsets, like the AKG N60NC ($198 at Amazon).

Frequently asked questions

No, none of the Apple AirPods support Bluetooth multipoint. However, you can take advantage of automatic device switching between Apple hardware under the same iCloud account. This means when you’re listening to music on your iPhone and start playing a video on your MacBook, the AirPods (3rd generation) will stop playing from your phone and immediately switch to the laptop’s audio output.