The days of owning music, be it in physical or digital form, are long gone. There are a plethora of viable streaming services out there, but not all are created equally and certainly not all pay the artists equally. YouTube Music Premium affords access to videos and songs under YouTube’s “music” category. While great improvements have been made since its inception, we’d have to wear nearly opaque rose-tinted glasses to say it’s perfect.
Editor’s note: this article was updated on December 24, 2019, to address YouTube’s current holiday promotion.
What is YouTube Music?
YouTube Music is YouTube’s counter to other popular ad-free streaming services like Spotify, Apple Music, and Tidal. It’s not diametrically opposed to Google Play Music because, well, YouTube is a Google product.
YouTube Music differentiates itself from Google Play Music: its vast library of official and unofficial music videos populate search results alongside audio files. This is something you can’t do with Google Play Music; though, GPM does add links to official videos if applicable.
Previously, subscribing to an artist’s YouTube Music profile automatically subscribed your regular YouTube account to said channel. However, YouTube has since updated the subscription mechanism to separate YouTube Music subscriptions from YouTube subscriptions. Yes, it’s confusing, as is typical for Google’s myriad of overlapping applications.
YouTube Music Premium allows you to download content and listen to it from anywhere, saving you from running over your data cap.
Like Google Play Music, Spotify, Tidal, and Apple Music, you can download music and listen to them without using all your data. This is invaluable for anyone with a limited data plan and takes just a few moments to do. YouTube Music is also directly accessible through Sonos smart speakers.
How to use YouTube Music
The mobile and desktop interfaces are nearly identical. The home screen displays a list of typical categories: favorites, recommended, new, and moods to fit your preferences). From there, you can tab over to search for a specific artist or song, check out a curated video hotlist, and peruse your library.
If you’re listening to a music video, you can switch to audio-only by selecting “song” at the top of the display. Doing so pulls up the actual audio version, instead of just playing the music video audio sans-video. This is great because it eliminates any extraneous dialogue included in a music video that isn’t present in the album edit.
You can create a playlist by tapping the three clustered, vertical dots in the playback control module. This opens a menu of options including download, add to playlist, add to queue, start radio, and more. If you’re creating a new playlist, title it and choose whether it’s public, private, or unlisted. Note: when you create a playlist, it creates the playlist for your general YouTube account, too. Hopefully, YouTube fixes this in the future as it did with artist subscription overlap.
Unlike other streaming platforms, audio adjustments are restrictive. There is an EQ option under settings, but it relies on your phone’s sound quality options. For instance, the Samsung Galaxy S10e allows you to toggle Dolby Atmos and choose between a few dubious EQ presets. You can’t actually create a custom EQ for YouTube Music though. Additionally, audio quality options consist of low, normal, high, and always high. YouTube Music doesn’t provide specific streaming quality information. For that, I had to visit a YouTube Music AMA whereby a Google employee explicitly stated streaming qualities:
Right now if you stream at Normal quality, you are getting 128kbps AAC as your bitrate. For premium subscribers, we offer High quality which is 256kbps AAC. If you have flaky network connectivity or want to save data, you can switch to low quality which is 48kbps HE-AAC. 256kbps AAC is equivalent in audio quality to the 320kbps CBR mp3 that we had for GPM, but it uses less data.
It’s not great seeing how Tidal, Google Play Music, and a handful of others support lossless formats like FLAC. The same Google employee shared that YouTube Music has no intention to exceed 256kbps, citing FLAC streaming as a cost-inefficient option. This is disappointing for the likes of SoundGuys, but if you just want to hear music and don’t care much for its quality, selecting “high” audio quality should be fine.
Don’t have unlimited data? Download over Wi-Fi and listen anywhere
You can download a music video, song, or playlist by tapping the three verticle circles and selecting download from the pull-up menu. If you intend to download music videos, make sure your phone has the space for it or pick up a microSD card if your phone supports it.
You can even take extra precautions to prevent streaming over data. Go to the homepage, tap your profile avatar, and select the cog icon labeled “settings.” Then slide the option to stream via Wi-Fi only. From here, you can also choose to limit mobile data, adjust mobile network quality, and more.
How does the YouTube Music Premium subscription work?
YouTube Music Premium charges $9.99 or $4.99 per month depending on if you enroll in an individual or family plan, respectively. Regardless of your plan, you are charged directly from your Google account. You can use YouTube Music Premium features on a maximum of 10 mobile devices. Once you go beyond that, the oldest authorized device is revoked. You’re capped at doing this to four devices per year, presumably to prevent you from sharing it with different friends.
What’s the difference between YouTube Music and YouTube Premium?
The difference is in what you’re afforded when you subscribe to the former versus the latter. It’s similar to how a square falls under the rectangle umbrella: YouTube Music falls under the YouTube Premium umbrella.
YouTube Music Premium’s main features include access to albums, live performances, music videos, and remixes. You benefit from YouTube’s discovery algorithm, which increases in accuracy as you “thumbs up/down” songs. You can play music with your phone screen locked, something not allowed with ad-enabled YouTube Music.
YouTube Premium takes a more broad approach to streaming. All videos ad-free, not just music-related ones. What’s more, you automatically get a YouTube Music Premium and Google Play Music subscription rolled into your $11.99/mo plan. You can download any video directly to your device, whereas YouTube Music Premium limits download functionality to songs and music videos. Another great feature is background play whereby you no longer need to remain in the native YouTube app for a video to continue. Instead, by exiting the app, a small window is overlayed in the corner of your device’s screen.
YouTube Premium demands $11.99/mo ($6.99/mo for students). As of December 24, 2019, YouTube Music Premium is offering a three-month free trial period, and YouTube Premium has a four-month free trial period available. If you’re an avid YouTube consumer, it makes sense to shell out the extra $2/mo for YouTube Premium.
How to get a YouTube Music Premium family plan
Technically there isn’t a standalone YouTube Music Premium family plan option. If you want to share with your family, you’ll have to sign up for a YouTube Premium family plan. This costs 17.99/mo and allows you to add five family members (six accounts total). As a family member on a plan holder’s account, you can only switch families once ever 12 months. Family members are afforded the same benefits as the original YouTube Premium subscriber.
How does YouTube Music pay artists?
YouTube is notorious for shortchanging content creators and this upsetting trend holds true with YouTube Music. Unfortunately, this is a salient occurrence across the board, regardless of what streaming service you use. YouTube Music just so happens to rank poorly compared to the other top contenders.
Of course, if you do want to support your favorite bands, you can always buy their albums, go to their shows, and buy their merchandise. Any of the above will garner more money for the band than streaming a song here and there.
Music industry website Digital Music News and blog The Trichordist have approximated figures regarding the payout per stream. While YouTube Music isn’t on here, YouTube Red was the precursor to YouTube Premium.
|Digital Service Provider||$ Per Stream|
|24/7 Entertainment GmbH||$0.01050|
|Amazon Digital Services Inc.||$0.00395|
|YouTube Content ID||$0.00028|
Source: The Trichordist
Can I listen to my own library on YouTube Music?
Yes, you can but the process of enabling this is clunky. You have to go into settings, select “library & downloads,” and enable “show device files.” From there, you need to tab over to your library, enter the “songs” section, and swipe over to device files. To make matters worse, you can’t add local songs to playlists or to your song queue. Oh, and don’t even try to cast it to a smart speaker: that’s restricted too.
Why you should use YouTube Music Premium
YouTube Music Premium has great features for general music listeners. If you’re a music video fanatic, YouTube Music is hands-down the best subscription service currently available. Its expanse of unofficial, official, and lyric videos give it the edge over more limited platforms like Tidal.
What’s more, Google Play Music is halfway out the door. If you’re a current GPM user and want a subscription service with a similar design language and broad content spectrum, YouTube Music Premium is it. A Google Employee stated during the aforementioned YouTube Music AMA that the seemingly inevitable transition from Google Play Music to YouTube Music will allow users to migrate libraries from the former to latter with a single click. While it may be difficult to part with the mature service, it won’t be a tedious transition.
Why you shouldn’t use YouTube Music Premium
One of the biggest reasons to avoid YouTube Music Premium is if you have a large local library. Again, YouTube Music does support local audio playback, but the inability to intermix it with YouTube media for downloaded playlists is a huge annoyance. Additionally, you can’t yet port over Google Play Music playlists and files with a single click. If you’re still holding on to GPM, keep a tight grasp until YouTube streamlines the migration process. Otherwise, you could be spending hours recreating your favorite playlists.
Aside from that, YouTube Music has some other pitfalls. Its “New Release Mix” and “Your Mixtape” selections fell into one of two camps:
- they were songs I already had in separate playlists, or
- they were songs I wouldn’t make the conscious effort to listen to.
I was a bit disappointed. After all, isn’t the algorithm supposed to know everything about us individually and collectively? I guess what I’m saying, YouTube Music, is that I’m hurt you don’t know me better. Oftentimes, the recommendations felt myopic and cyclical. This would likely improve as I continued to use YouTube Music, but that’s what happens within the first few weeks at least.
Its suggestions didn't allow for much music discovery and often repeated songs I already added to playlists.
On the whole, YouTube Music isn’t the best option when it comes to sound quality and falls short with its user interface. However, once its had more time to mature, it will likely stand as a much stronger competitor to Spotify and Apple Music. If you’re thinking of getting a YouTube Music Premium subscription, I highly recommend investing an extra $2/mo for YouTube Premium. That way, you can enjoy all that YouTube has to offer ad-free and from anywhere.
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