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Spotify takes a swing at YouTube and MTV with daily Top 50 music video chart
Jul 23, 2026 — 5:55 AM ET
- Spotify is expanding its video program, now allowing artists to pitch their videos for personalized playlists.
- Alongside personalized video playlists, Spotify will also release a daily Top 50 leaderboard for the most played songs globally.
- This will be refreshed every day, along with special weekly mentions for the top 10 videos on Spotify’s social channels.
After launching the program last year with a select few artists, Spotify has been doubling down on videos inside the app and recently launched a new platform that allows artists of all sizes to upload full-length videos directly. In its latest announcement, Spotify said that nearly 100,000 artists are now able to upload videos, and that includes original as well as cover artists.
For listeners, Spotify is working on new ways to discover videos, including a new video playlist feature, with a curated list of videos the platform thinks you would like. While this is personalized to the users’ taste, Spotify is also kicking off its new video charts based on global listening and watching patterns.
Spotify recently announced key details about “Music Video Charts Global,” which will list the top 50 music videos based on the number of streams per day. This leaderboard is not decided solely based on the number of views a music video gets, but also the number of times an audio track is played. It gets refreshed every morning at 6 AM ET. Every Tuesday, Spotify’s official social media channels also highlight the top 10 music videos.
To access video charts, you go to the Search tab inside Spotify and scroll down to Charts. Once you tap and open the Charts section, you’ll see video charts right on top. You may not see any videos there, but the results should start populating soon. A similar feature is already available within YouTube Music‘s Explore section.
The music streaming giant says this new move will help artists boost their streams further. It claims that songs with full-length videos get 64% more streams on the audio for up to three weeks from when listeners watch the video. They’re also 57% more likely to revisit an audio track after they’ve seen a video. However, artists must actively “pitch” their videos to the selection team ahead of release, or within seven days after, for them to be considered for playlists. All of these options are available through Spotify for Artists.
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