Jabra enters Q1 2018 with the Elite franchise unveiled at CES in Las Vegas. This family of headphones and earbuds are aimed to meet user needs without sacrificing quality.

The lineup includes the Elite 45e, Elite 65t ,and the Elite Active 65t. They are compatible with popular virtual assistants such as Alexa, Siri, or Google Now. Jabra is one of the first to enable Amazon Alexa on-the-go to play music, hear the news, check weather status, and control smart home devices.

Jabra Elite Suite 65t Active 65t 45e Sport Wireless BT True Wireless

(From left) The Jabra Elite 65t, Elite 45e, and Elite Active 65t all aim to deliver optimal sound and voice quality without compromise.

Elite 45e

“Engineered for the best voice and music experience,” according to Jabra, the Elite 45e earphones are intended for users who require uncompromising voice and sound quality. With an around-the-neck design, the 45e are lightweight and comfortable. They will be available in early April at USD/EUR $99.99.

Elite 65t

Next up, the Elite 65t are designed to deliver the best true wireless voice and music experience. This is Jabra’s third generation of true wireless earbuds. One-touch access is compatible with the aforementioned virtual assistants. Battery life clocks in at 15 hours with the proprietary cradle.

“With the Elite family, we now offer headsets for every choice of wearing style, use case and price point,” — René Svendsen-Tune, CEO at Jabra

Elite Active 65t

With a slightly different design but same battery life as the Elite 65t, the Elite Active 65t focus on users looking for a true wireless companion during workouts. Grippier material, an accelerometer and IP56 certification are the standout features. Both the Elite 65t and Elite Active 65t will be available early April priced at USD/EUR 99.99 and 189.99 respectively.

The company, headquartered in Copenhagen, conducted research asserting that users focus on calls (58% of users each day), music (53%), and voice control (35%). Released in 2016, the Jabra Elite Sport Wireless set the stage for the Elite product suite. Forthcoming Elite products implement tailored microphone configurations. This ensures that users are always heard, regardless of the context.

“With the Elite family, we now offer headsets for every choice of wearing style, use case and price point,” Jabra CEO René Svendsen-Tune. Each Elite product is backed with a two-year warranty against dust and water ingress. Additionally, Jabra’s Sound+ app allows for a personalized music experience.

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