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Will.i.am launches Buttons wireless headphones for the high fashion crowd
Pop artist Will.i.am wants to sell yet another tech product, Buttons, that is targeting people who want a “fashionable” accessory to wear while they listen to music. In this case, it’s a pair of Bluetooth wireless in-ear headphones that are priced at $229.95.
What’s so fashionable about Buttons? Will.i.am says the earbuds’ machine metal-based circular design is supposed to remind people of an old vinyl record. They are suppose to have between six to eight hours of battery life when playing audio and come in black, grey, rose and gold colors. They also come with six earbud covers and three in-ear covers to give owners the best custom fit.
Perhaps more interesting than the Buttons headphones themselves is the effort that’s being made to market them to a certain audience. Billboard reports that Will.i.am is getting some promotional help from models like Kendall Jenner and Naomi Campbell, both of which will have a financial stake in the sales of the devices. The first run of the headphones will also be bundled with a mini-print magazine edited by (of course) Will.i.am.
Will you be checking out Will.i.am’s latest tech device, or is this just an attempt to look cool to the high-end fashion audience?