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Shure to launch new Bluetooth earphones in the spring of 2018

The new Shure earphones will come in four color choices, and will have new connectivity options and new cable accessories.

Published onJanuary 31, 2018

Shure has announced plans to launch a new lineup of wireless Bluetooth earphones which will be released sometime in the spring of 2018. Shure launched its first Bluetooth earphones in the fall of 2017 with the SE846 model, which were priced at $999.

The company plans to launch a new version of the SE846 earphones with two new connectivity options. One is a Bluetooth cable, and the other is a universal communications cable for iPhone and Android smartphones. Those earphones will be launched in four color choices—clear, bronze, black, and blue. It also plans to release the dual-driver SE425 and triple-driver SE535 earphones this spring, both of which will have the same connection options. All of them will feature Shure’s Sound Isolating design, which blocks up to 37 dB of outside noise.

The new Universal 3.5 mm Earphone Communication Cable that will be included in all the new Shure earphones will have an integrated mic and three-button remote, which will allow owners to take calls, control their music and activate voice commands, along with the ability to switch between an iPhone or Android connection.  Android phone owners will also get a new USB Type-C Earphone Communication Cable with integrated DAC/Amp, microphone, and controls, for high‐quality digital audio (24-bit/96 kHz) and communication control.

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