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Music streaming services keep getting more expensive, and now it's Apple Music's turn

So far this month, both Tidal and Apple Music have raised prices — who's next?

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Jul 17, 2026 — 5:24 PM ET

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TL;DR

Apple Music is raising prices across the board for individuals, families, and students.
Base account pricing is up from $10.99/month to $11.99/month.
Apple One accounts are also rising in price, although individual plans are spared for the moment.

Living in 2026 is absolutely awesome if you’ve ever looked around at literally every product and service in your life and thought, “Wouldn’t it be great if all this cost more?” While rising hardware prices may be getting the most attention, it also feels like we can’t go more than a few weeks without hearing about higher prices for one subscription service or another. We got the year started with a Spotify price hike, and now the trend is only continuing in July.

No sooner did July roll around than we were already hearing about the latest price increases, with Tidal sharing plans for a rate hike (via Neowin). While Tidal previously ran $10.99/month for an individual plan, that’s now up to $11.99. The family plan, meanwhile, jumped from $16.99 to $19.99/month.

Today, though, Apple Music is the service in the spotlight, and it’s implementing its own subscription changes, largely mirroring those Tidal increases (via AppleInsider).

That means individual plans rising from $10.99 to $11.99/month, and family plans climbing from $16.99 to $19.99/month. Not even students are immune from the new pricing, and while they still get a discounted rate, they’ll have to pay $6.99/month going forward.

If you think you’re clever and already see a way around these increases — seriously, you thought you were smarter than Apple? While access to Apple Music is bundled into Apple One subscriptions, those are getting some price adjustments of their own.

Apple One family plans have gone from $25.95 to $27.95/month and Premier similarly rises from $37.95 to $39.95/month. OK, there is actually one silver lining in this, as Apple does not appear to have yet touched individual Apple One pricing, and ever after the Apple Music increase, you can still get it for $19.95/month. Don’t ask us how long that’s going to last, though.

Are all these price increases driving you to reconsider some of your subscriptions, paring down your less-used ones to try and save a little money? Let us know what steps you’ve taken down in the comments.