Starbucks, everyone’s favorite coffee shop, announced a new partnership today with Spotify that will bring the music streaming service to a location near you. The deal adds another way for Starbucks to connect with their customers on a personal level, besides a caffeinated beverage.
Starbucks is known for the “coffee house” style music that plays in their stores. Up until this past March they even sold CD’s right at the counter. However, the company has decided to make the transition to digital music as it seems to be the inevitable future of the music industry. Now baristas will be able to make special playlists for their respective stores and customers can give suggestions for songs that they would like to hear at their local store. Employees of Starbucks will even get a free premium subscription to Spotify and will act as curators for their store.
Customers will also receive “unique access” to music on Spotify, which hints at the possibility of exclusive deals sometime in the future. That said, access to these features come at a price: you have to be a member of the My Starbucks Rewards program. Luckily becoming a member is free. If you’re not already a part of the 10 million people who are a part of the loyalty program, all you have to do is download the Starbucks mobile app and sign up.
On the other hand a Spotify Premium subscription will still cost you $9.99 per month ($4.99 if you’re a student). If you haven’t given Spotify Premium a chance yet you can sign up now and get your first three months for $0.99. Subscribers to Spotify will also be able to earn rewards that can be used to purchase beverages, marking the first time ever that rewards can be earned from somewhere other than a Starbucks.
With the new Apple music service (whatever it might be) right around the corner and Jay-Z giving Spotify less-than-friendly-shout-outs in favor of his own music streaming service Tidal, this deal makes Spotify a part of the everyday lives of millions of people who go to Starbucks for the coffee. The integration of the music service into the 7,000 U.S coffee spots will happen some time in the fall of 2015.