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Deezer Elite coming soon to the rest of the world
There is a war going on for your ears. Recently, the market for lossless audio seems to be exploding. From speakers and headphones to streaming services, there has been a push industry wide to get high resolution audio as the new standard. One of the companies at the forefront of this movement is Deezer. They recently announced that their Elite subscription plan will soon become available around the world, March 19th to be exact. This will give customers access to 35 million high quality FLAC songs to be streamed as they please. Deezer prides itself on being a music streaming service that is dedicated to streaming audio that has more than four times the bit rate of normal Mp3’s. In layman’s terms, this means that they are able to fit more digital information about the audio into each second of the song. This technically allows for a higher quality, larger audio file when compared to Mp3’s.
This service has been available in the United States since last September when they made their initial push here in the states. Through an exclusive partnership with Sonos Deezer was able to place itself right in the Sonos app, allowing customers to stream through their Sonos speakers. Sonos customers in other countries also have this ability, but only for normal streaming, not the Elite option for lossless audio. Now however, customers in Europe who are already subscribed to Premium+ will have the option to try Elite for one year at no extra cost when subscribing for one year. It’s reasonable to assume that similar promotions will be announced for the other 180 countries where Elite will now be available as well. Brand new subscriber pricing will be announced when the service becomes available in March, but there will also be a 30 day free trial to try it out.
As of right now, Deezer says they have 6 million paying subscribers and 16 million active monthly users. Now with the extra options available those numbers are sure to see an increase. This makes things a little tense in the streaming business as services like Spotify, Google Play Music, Rdio, and Jay-Z’s new acquisitions Tidal and WiMP now have more competition. These companies have been in the news constantly as of late and it seems like 2015 is going to be a big year for streaming services.
When giant companies like these duke it out, the real winner is the consumer. So we’ll be sure to keep you up-to-date on any new deals and promotions going on.